Pay Per Click (PPC) Campaign Baseline and Redesign
Many AdWords campaigns have been through numerous levels of change and iteration, sometimes under different account managers with various campaign management skills and styles. Blastoff has developed a process for baselining and redesigning even the most complex PPC campaigns to reset and re-engineer them in order to extract maximum performance.
Our campaign baselining process makes full use of accumulated, life-to-date operational history of existing campaigns. We import the entire keyword base and data set into a database, then analyze it to extract a baseline of key performance indicators (KPIs) and statistics for the life of the campaigns to date, and for the past 30-90 days.
We summarize this information to extract meaningful baseline information and use it to devise a strategy to redesign the campaign for optimized performance. At the conclusion of the baselining process, our finding and recommendations are presented to clients in written form to gain understanding, buy-in, and approval before a campaign is re-engineered.