Google AdWords Search Marketing Campaign

Google AdWords Search Marketing Campaign

Search Marketing Campaigns are the traditional 4-line Google text advertisements that everyone is used to seeing when they use Google’s search engine. Blastoff Labs is expert at designing, implementing, and managing high quality Google AdWords Search Marketing campaigns that become a beneficial, integral asset for your business.


    The keys to a successful Google Display campaign are to understand your market, develop great "creative" (ad content and presentation), then to target the campaign to the right websites,


    Before designing your campaign, we conduct thorough keyword research using paid tools, to identify the keywords which have the best search volume, and are most likely to be beneficial to your campaign.


    We pull up the AdWords Ad History over the past few years from your top competitors, and make sure we benefit from avoiding advertising mistakes they may have made.


    Blastoff makes full use of Google's "Extended Text Ad" format, which provides 140 characters to get their advertising message across, versus the old 95 character format (introduced by Google Q3 2016).


    We design display campaigns that get the best performance out of mobile devices, which are becoming increasingly important to the vast majority of display marketing campaigns.

What We Can Do For You

Here are some of the steps we focus on in order to make your Google AdWords

search network campaigns successful.


    • Market research including segmentation within vertical markets to insure proper targeting
    • Configure proper targeting using industry sectors, interests, demographics, categories keywords and websites


    • Create proper ad group structure (critical and often overlooked) for highest quality scores, lower costs per click, better ad rank
    • Best practice implementation of the new extended text ad format (140 character search ads)


    • Bidding strategies which place your ads in the proper rank within the top Google ad slots
    • Precisely geo-target towns, cities, countries, and regions using overlay precision targeting methods


    • Best-practices Google Analytics integration to track engagement metrics (bounce rate, time on page etc)
    • Make the best usage of all match types and ad extensions
    • Best use of sitelink and callout extensions, call-only campaigns, form fill, and phone call conversion tracking