Google AdWords Remarketing Campaigns

Google AdWords Remarketing Campaigns

Google AdWords remarketing campaigns allow advertisers to connect with visitors to their website who did not┬ámake an immediate purchase or inquiry. It allows you to deliver targeted ads in front of a defined audience that had previously visited a website, – as they browse elsewhere on the internet.

Because remarketing involves marketing to an audience who have already engaged with your ad campaigns, visited your website, or used your app, the conversion rates are typically better than for the underlying PPC campaign. Remarketing campaigns can be like “icing on the cake” when used in conjunction with a well-designed digital advertising campaign.

If your Google campaign is eligible for remarketing, Blastoff may add a remarketing tag into your website or landing page. The remarketing tag “stamps a cookie” into the browser of site visitors, which AdWords keeps track of in a “remarketing audience” list. As the list grows in size, exceeding 100 users, it will become possible to serve remarketing ads to those browsers using Google’s search and display networks, including Google partner web properties.

The catch? Remarketing can be tricky to setup. It is not allowed in some business sectors. Remarketing needs to be setup properly in order not to annoy the audience being remarketed to. Remarketing lists are dynamic, typically holding entries for 30 to 90 days. Users who have previously converted into customers typically are excluded from remarketing lists.

Our Process

Here are are the six ways we remarket with Google AdWords


    • Banner ads follow the remarketing audience across the Google Display Network. The remarketing ads may contain text, images, videos and rich media. Ads are delivered to Google AdSense-enabled web properties that we target.


    • Dynamic remarketing is particularly effective when utilized with eCommerce websites. The ads are product-specific and follow users who have previously viewed those products on your website.


    • RLSA remarketing is a powerful, often underutilized tool. RLSA provides a mechanism to serve ads to your past visitors as they do follow-up searches on similar topics on Google after leaving your website.


    • Show ads to people who have used your mobile app or mobile website as they use other mobile apps or browse other mobile websites.


    • Show ads to audiences who have previously seen your videos or YouTube, as they browse YouTube and browse Display Network videos, websites, and apps.


    • A list of email addresses are uploaded to establish the remarketing audience. When those users are signed in to Google Search, YouTube, or Gmail, your remarketing campaign can serve remarketing ads to them.