LinkedIn’s PPC Ads and Sponsored Content can be an effective digital
marketing channel especially in B2B markets.
The impact of Microsoft's recent acquisition of LinkedIn is at this point, unknown. It is possible that LinkedIn ads will be merged into Microsoft's Bing advertising unit. Undoubtedly, Microsoft's vastly greater experience in the digital ad business will make LinkedIn's offerings more robust in the near future.
LinkedIn is proactive about developing it's advertising programs and we are optimistic that their PPC ad platform will continue to evolve and improve.
LinkedIn's advertising offerings are "self serve" and a little obtuse to understand and utilize. However, Blastoff is fortunate to have been contacted by LinkedIn recently, and established informal internal contacts enabling us to quickly resolve issues and questions that inevitably arise.