19 Nov Proper Ad Group Structure: Foundation for a high quality AdWords search campaign
Ad Groups are fundamental building blocks in Google AdWords search and display marketing campaigns. They serve as digital containers which contain a set of related keywords and a related group of ads.
A well-engineered Google AdWords campaign needs to be highly structured into ad groups containing closely related keywords and is associated with highly relevant ads. This pleases the Google PPC algorithms, and leads to campaigns with good quality scores that are more straightforward to optimize.
What Should The Structure of Ad Groups Look Like?
A typical Blastoff Labs Google search campaign for a small to medium business might contain 500 to 1,000 keywords structured into 50 to 100 ad groups. This type of highly structured campaign, when put together with the proper keyword factoring strategy, results in campaigns which pull high quality scores from Google, resulting in lower click costs, higher ad rankings, and better conversion rates. We cover this in an article about keyword research.
Let us know if you have questions about the Ad Groups in your campaign. Or if you have insights to share!
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