Google AdWords Remarketing Campaigns
Google AdWords remarketing campaigns allow advertisers to connect with visitors to their website who may not have made an immediate purchase or inquiry. It allows you to deliver targeted ads in front of a defined audience that had previously visited a website, – as they browse elsewhere on the internet.
Because remarketing involves marketing to an audience who have already engaged with your ad campaigns, visited your website, or used your app, the conversion rates are typically better than for the underlying PPC campaign. Remarketing campaigns can be like “icing on the cake” when used in conjunction with a well-designed digital advertising campaign.
If your Google campaign is eligible for remarketing, Blastoff may add a remarketing tag into your website or landing page. The remarketing tag “stamps a cookie” into the browser of site visitors, which AdWords keeps track of in a “remarketing audience” list. As the list grows in size, exceeding 100 users, it will become possible to serve remarketing ads to those browsers using Google’s search and display networks, including Google partner web properties.
The catch? Remarketing can be tricky to setup. It is not allowed in some business sectors. Remarketing needs to be setup properly in order not to annoy the audience being remarketed to. Remarketing lists are dynamic, typically holding entries for 30 to 90 days. Users who have previously converted into customers typically are excluded from remarketing lists.